Human behaviour is too complex to be explained by a one to one relationship. In other words you can't assume that all people who do a certain behaviour do it for the same reason.
For example, 5 people might be showy for 5 different reasons. Even though they all do the same behaviour the reason behind that behaviour might be different in each case.
Ambition is the same as any other psychological behaviour, it can't just be explained by one single cause and that's why the best way to understand it is to read about the different forces that can make a certain person ambitious. (see also How children develop their personality)
Ambitious people are the ones who always compare themselves with those who are better than them just because they want to rise up. A typical ambitious person will be obsessed with achievements, wealth, status and anything else that could help him rise.
Here are some points that will explain why some people are so ambitious:
A person can never become ambitious unless he is brave. As you saw from the previous examples ambition is a choice that a person makes when he gets subjected to some kid of psychological pressure.
In all cases if the person wasn't brave then he might not choose to be ambitious and instead he might use any of the popular self deception methods to convince himself that failure wasn't his fault.
The type of courage i am referring to is the one needed to help a person admit that he is responsible for whatever goes on in his life. Be brave, be ambitious.
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