What is the first word that comes to your mind when someone mentions the word BMW?
Most probably this word will either be luxury, elegance or money.
What is the first word that comes to your mind when someone mentions Volvo?
Most people will think of the word “safe”.
Why did you think of certain words when you heard these brands names?
This happened because the manufacturers of those brands positioned their brands in a certain part of your mind. For marketing people, positioning is associating a product with a certain image that is printed in the person’s mind.
So you may be wondering, what does this has to do with personal development? There is actually a strong relation between the two. Ever asked yourself: what is the first word that comes to people’s minds when your name is mentioned? Is it “strong”? Is it “confident”? Or is it “loser”?
The word that comes to their minds reflects your positioning strategy and how successful you were in positioning yourself.
Now that you know the importance of positioning, Here is how you can position yourself in people’s minds:
Your strategy for positioning yourself should depend on how you want people to perceive you. The idea is very simple: just decide how do you want people to see you then use all of the previous techniques to position yourself in their minds.
2knowmyself is not a simple article website nor it’s a place where you will find shallow fixes, but it’s a place where you will find effective techniques that are backed by psychology and that are presented in obvious and understandable format. If you think that this is some kind of marketing hype then see what other visitors say about 2knowmyself.The book How to make someone fall in love with you was released by 2knowmyself.com; the book will dramatically increase your chance of letting someone fall in love with you.
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